Search Engine Land is your source for local marketing SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
Some “unwritten” rules can trigger your GBP's suspension and impact your local search visibility. Here are some violations to watch out for.
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know.
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Searches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.