R.I.P. UA – Search Engine Land property has stopped processing data
It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
Danny Goodwin | Sep 8, 2023 at 10:54 am ETNew survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
Danny Goodwin | Sep 7, 2023 at 4:00 pm ETThreads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
Danny Goodwin | Aug 31, 2023 at 9:40 am ETNew survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
Danny Goodwin | Aug 29, 2023 at 2:43 pm ETHere's what we learned about Instacart advertising from the company's S-1 filing, as the company prepares for public trading next month.
Danny Goodwin | Aug 28, 2023 at 12:49 pm ETAt least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
Danny Goodwin | Aug 25, 2023 at 8:43 am ETNew report finds scammers are ramping up efforts to trick business owners into paying for help with free Google Business Profile listings.
Danny Goodwin | Aug 24, 2023 at 3:10 pm ETX, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Danny Goodwin | Aug 24, 2023 at 12:04 pm ETThese notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
Danny Goodwin | Aug 23, 2023 at 8:59 am ETFeature would let users leave comments about webpages. It is expected to appear as a new Google Labs experiment.
Danny Goodwin | Aug 22, 2023 at 4:23 pm ETGoogle also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content.
Danny Goodwin | Aug 22, 2023 at 1:03 pm ETHere's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Danny Goodwin | Aug 21, 2023 at 8:00 am ETMicrosoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
Danny Goodwin | Aug 17, 2023 at 10:25 am ETA week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
Danny Goodwin | Aug 17, 2023 at 9:08 am ETWebsite authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.
Danny Goodwin | Aug 16, 2023 at 9:35 am ETThe AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Danny Goodwin | Aug 14, 2023 at 12:51 pm ETMany large language models are trained using website content without permission – and some brands are demanding compensation.
Danny Goodwin | Aug 10, 2023 at 9:47 am ETThe new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
Danny Goodwin | Aug 10, 2023 at 8:41 am ETGoogle says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
Danny Goodwin | Aug 9, 2023 at 4:51 pm ETUsing ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Danny Goodwin | Aug 9, 2023 at 3:48 pm ETAnticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Danny Goodwin | Aug 8, 2023 at 4:17 pm ETIntroducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
Danny Goodwin | Aug 8, 2023 at 1:10 pm ETOnline brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
Danny Goodwin | Aug 7, 2023 at 1:00 pm ETAs ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
Danny Goodwin | Aug 2, 2023 at 10:53 am ETYouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Danny Goodwin | Aug 1, 2023 at 12:09 pm ETIn its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources.
Danny Goodwin | Jul 31, 2023 at 2:00 pm ETThe AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
Danny Goodwin | Jul 26, 2023 at 2:30 pm ETThe Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
Danny Goodwin | Jul 20, 2023 at 2:22 pm ETThe Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Danny Goodwin | Jul 6, 2023 at 2:22 pm ETAmazon's popularity has grown as the starting point for product searches, including those in younger generations.
Danny Goodwin | Jul 5, 2023 at 3:47 pm ETThreads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Danny Goodwin | Jul 5, 2023 at 1:55 pm ETGoogle said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Danny Goodwin | Jun 29, 2023 at 12:19 pm ETUsers can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.
Danny Goodwin | Jun 13, 2023 at 4:19 pm ETAmazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.
Danny Goodwin | Jun 13, 2023 at 12:47 pm ETHere's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Danny Goodwin | Jun 8, 2023 at 3:36 pm ETThe new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Danny Goodwin | Jun 7, 2023 at 7:01 am ETCreators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
Danny Goodwin | Jun 6, 2023 at 5:29 pm ETMicrosoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Danny Goodwin | Jun 6, 2023 at 12:32 pm ETThe most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
Danny Goodwin | Jun 5, 2023 at 2:24 pm ETInstacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Danny Goodwin | Jun 2, 2023 at 2:03 pm ET