How to use PPC advertising to attract top talent in any industry
Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Jenny has years of experience in paid digital marketing strategy and execution across in-house, agency, and consulting settings. She is currently an Associate Director of Paid Media within a large international digital marketing agency, where she manages a team of paid media experts to support their professional development, while also using her skills and experience to scale growth and efficiency for client accounts. If Jenny’s not working, she’s probably out on the water enjoying the outdoors and the beaches of North Carolina, where she lives.
How to maintain targeting capabilities even without Google Ads similar audiences
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.