Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for bridging SEO and data has been referred to here at Sincro as the “Google Whisperer”. Outside of Sincro, Colleen has volunteered as a digital consultant for non-profits.
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.