PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
Benjamin Wenner is a growth hacker primarily working on search marketing platforms like Google Ads and Microsoft Ads. With over 11 years of marketing and e-commerce experience, Benjamin is consulting clients on growth- and retention strategies, with a focus on technical solutions such as individualized tracking solutions, the use of cloud applications for deeper analyses or a close interlinking of marketing analytics and corporate performance indicators and reports. Besides regular product updates, Benjamin shares strategies and ideas on his LinkedIn, but also his blog. He also speaks at local and international trade fairs such as DMEXCO, SMX and MBSummit, among others.
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.