smx_advanced-KO Available now

Agenda

Welcome to SMX Advanced! The entire program is now available for on-demand replay. Click the Watch buttons below to start training. Still have to register? Grab your free pass here!

SEO

AI and the evolution of Google and Bing search: What you need to know now

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Description

Cathy Edwards

Cathy Edwards, VP for Google Search, Google

Michael Schechter

Michael Schechter, Vice President of Growth and Distribution, Microsoft

Barry Schwartz

Barry Schwartz, SEO Editor, Search Engine Land

PPC SEO

Introducing the new Bing

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Description

James Murray

James Murray, Senior Product Marketing Manager, Microsoft

Microsoft
SEO

Exploring recent major Google algorithm updates and preparing for what’s next

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Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive


SEO

Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next

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Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

SEO

Enhancing content writing with AI: Opportunities and challenges

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Description

Connor Carreras

Connor Carreras, Sr. Director of Digital Customer Success, Conductor

Conductor
PPC

Revolutionize your PPC game with GPT

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Description

Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr


PPC

Overtime live Q&A - Revolutionize your PPC game with GPT

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Description

Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Using AI chatbots to 10X your keyword research

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Description

Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti


SEO

Overtime live Q&A - Using AI chatbots to 10X your keyword research

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Description

Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

CTV’s halo effect: A PPC and SEO marketer’s superhero origin story

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Description

Ali Haeri

Ali Haeri, SVP of Marketing, MNTN

MNTN
PPC

Performance Max + lead gen: How to make it work

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Description

Menachem Ani

Menachem Ani, Founder, JXT Group


PPC

Overtime live Q&A - Performance Max + lead gen: How to make it work

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Description

Menachem Ani

Menachem Ani, Founder, JXT Group

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant

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Description

Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump
PPC SEO

Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature

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Description

Derek Perkins

Derek Perkins, Founder & CEO, Nozzle

Nozzle
PPC SEO

Demo: Milestone's Schema Manager

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Description

Sathya Krishnamoorthy

Sathya Krishnamoorthy, Chief Product Officer, Milestone

Milestone Internet Marketing, Inc.
PPC

Demo: Get a first-hand look at MNTN Performance TV

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Description

Clayton Schader

Clayton Schader, Managing Director B2B Sales, MNTN

MNTN
PPC

Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA

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Description

Eric Mayhew

Eric Mayhew, co-founder, President and Chief Product Officer, Fluency

Brian McVey

Brian McVey, co-founder and Chief Revenue Officer, Fluency

Fluency
PPC

5 mistakes you can't afford to make when adding new sales channels

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Description

Jenna Galardi

Jenna Galardi, Director of Omnichannel Growth, Feedonomics

Feedonomics
PPC

Generative AI and prompt engineering for greater PPC productivity and performance

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Description

Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic


PPC

Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance

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Description

Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Write the right way: How to drive rankings, clicks, and conversions with the right content

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Description

Duane Sprague

Duane Sprague, CMO, Shopper Approved

Shopper Approved
SEO

Generative AI and the future of SEO: A panel discussion

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Description

Dave Davies

Dave Davies, Awareness Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.


SEO

Overtime live Q&A - Generative AI and the future of SEO: A panel discussion

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Description

Dave Davies

Dave Davies, Awareness Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.

SEO

Using ChatGPT to drive technical SEO

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Description

Eric Enge

Eric Enge, President, Pilot Holding


SEO

Overtime live Q&A - Using ChatGPT to drive technical SEO

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Description

Eric Enge

Eric Enge, President, Pilot Holding

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC SEO

How a search-first strategy can drive revenue and boost your brand in 2023 and beyond

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Description

Laurel Stewart

Laurel Stewart, VP of Marketing & Growth, Victorious

Victorious
PPC

Mastering Performance Max campaigns for ecommerce

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Description

Kasim Aslam

Kasim Aslam, CEO, Solutions 8


PPC

Overtime live Q&A - Mastering Performance Max campaigns for ecommerce

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Description

Kasim Aslam

Kasim Aslam, CEO, Solutions 8

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

AI and ChatGPT in link building: Not a magic bullet, but a useful tool

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Description

Cory Collins

Cory Collins, Business Development Manager, Page One Power

Page One Power
PPC

Offline conversion tracking to boost lead gen strategies

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Description

Laura Schiele

Laura Schiele, Head of Performance Marketing, Jordan Digital Marketing