Meta will remove targeting options for sensitive topics on January 19
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
George Nguyen | Jan 3, 2022 at 12:47 pm ETSave-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
George Nguyen | Dec 29, 2021 at 12:31 pm ETAdvertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
George Nguyen | Dec 29, 2021 at 8:00 am ETFrom the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
George Nguyen | Dec 23, 2021 at 3:20 pm ETRob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
George Nguyen | Dec 22, 2021 at 10:18 am ETConsumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
George Nguyen | Dec 21, 2021 at 4:12 pm ETThat’s one more Chrome alternative that won’t support FLoC.
George Nguyen | Dec 21, 2021 at 1:03 pm ETStakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
George Nguyen | Dec 20, 2021 at 3:08 pm ETThe new features may make it even harder for OTAs to compete in the search results.
George Nguyen | Dec 17, 2021 at 1:52 pm ETAn optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
George Nguyen | Dec 17, 2021 at 11:37 am ETGoogle also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
George Nguyen | Dec 16, 2021 at 2:01 pm ETSearch marketers share the strategies that have won them clients as well as the tactics that flopped.
George Nguyen | Dec 15, 2021 at 2:39 pm ETThe ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.
George Nguyen | Dec 15, 2021 at 10:30 am ETPlaces Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
George Nguyen | Dec 14, 2021 at 12:25 pm ETHowever, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0.
George Nguyen | Dec 14, 2021 at 10:06 am ET“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
George Nguyen | Dec 13, 2021 at 3:05 pm ETWhen it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
George Nguyen | Dec 10, 2021 at 12:49 pm ETWhile the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
George Nguyen | Dec 10, 2021 at 11:48 am ETCurrently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
George Nguyen | Dec 9, 2021 at 12:34 pm ETThe four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
George Nguyen | Dec 9, 2021 at 7:00 am ETThe hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.
George Nguyen | Dec 8, 2021 at 3:55 pm ETNon-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
George Nguyen | Dec 8, 2021 at 1:13 pm ETWhen the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.
George Nguyen | Dec 7, 2021 at 12:06 pm ETThe company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
George Nguyen | Dec 7, 2021 at 10:39 am ETHalf of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.
George Nguyen | Dec 7, 2021 at 7:00 am ET"The issue has been resolved and everything is now working as expected," a Google spokesperson said.
George Nguyen | Dec 6, 2021 at 4:00 am ETGoogle is also reminding advertisers that the AdWords API will be deprecated in April 2022.
George Nguyen | Dec 3, 2021 at 3:16 pm ETThe updated experiments workflow is currently rolling out to select advertisers.
George Nguyen | Dec 3, 2021 at 11:42 am ETCTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
George Nguyen | Dec 2, 2021 at 3:07 pm ETGoogle now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
George Nguyen | Dec 2, 2021 at 9:34 am ETHowever, both strategies perform similarly when reach is comparable.
George Nguyen | Dec 1, 2021 at 12:20 pm ETThese new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
George Nguyen | Nov 30, 2021 at 5:04 pm ETThe new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
George Nguyen | Nov 30, 2021 at 3:21 pm ETYouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
George Nguyen | Nov 30, 2021 at 1:18 pm ETOnline consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
George Nguyen | Nov 29, 2021 at 1:55 pm ETMerchants no longer have to manually figure out which badge is being applied to each of their items.
George Nguyen | Nov 29, 2021 at 10:15 am ETMatched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.
George Nguyen | Nov 24, 2021 at 10:07 am ETWhile you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
George Nguyen | Nov 23, 2021 at 3:18 pm ETThe new mobile app features can be used to identify emerging trends and act on them from anywhere.
George Nguyen | Nov 22, 2021 at 11:51 am ETOn the hunt for something new? Check out who's hiring in search marketing this week.
George Nguyen | Nov 22, 2021 at 4:00 am ET